Archives for Tracking

2014 Will Be Mobile First

In October, Facebook released an interesting report noting that 48% of its users were accessing the site only via mobile platforms 1. After seeing this data, they quickly realized they had to properly monetize their mobile presence with ads, but do so in a way that would not drive away their existing customer base.  So far it appears that Facebook has been able to thread that needle fairly effectively without disturbing its user base as users currently spend 20% of their time on their mobile phones engaged in some form of social networking 2.  For the rest of the business community the challenge presented by mobile only users is going to become a major issue in the coming year. Continue reading “2014 Will Be Mobile First” »

What Hummingbird Means for SEO Strategies

You might have heard that Google has updated 1 how they are returning search results. This revamp of Google’s algorithm, named Hummingbird, represents one of the biggest changes for the search giant in the past twelve years. The question of course is what impact will this update have on your firm’s SEO practices?  Before we answer that question we need to look at what Hummingbird actually does. Continue reading “What Hummingbird Means for SEO Strategies” »

Mobile Marketing Mistakes

A company that has decided to launch dedicated mobile and tablet sites has already made a great move towards meeting their customers where they are.  The natural extension of this is to reach out with a focused mobile marketing plan.  Like any other form of marketing, mobile marketing has its own pitfalls and issues to try and avoid.  Below, we go through five mobile marketing problems that companies should try to avoid. Continue reading “Mobile Marketing Mistakes” »

Changes to Google Analytics

Google Analytics (GA) is not only a powerful tool for maximizing a website’s effectiveness but it is also ever evolving.  Anyone who has used the suite of Google services knows that they like to tinker with their products and GA is no exception to that rule.  The past few months have seen a number of tweaks and redesigns from the team at Google.  Below are a few of the recent updates: Continue reading “Changes to Google Analytics” »

Ten Ways to Maximize Your Social Media Presence

10.  Frequent Fresh Content:
One of the worst mistakes a company can make is to create a social media profile and then neglect it.  People are spending more and more time on social media and it is a great way to connect with new customers and form stronger relationships with  existing ones.1  If people have decided to friend and or follow a company on a social media site, then that attention should be rewarded with new and interesting content for them to interact with.  Perhaps your company could post video tutorials or troubleshooting guides.  There is a delicate balance that must be struck with this new content, the goal should be to provide enough new content to bring people back on a regular basis, but it is also important not to drown them with a flurry of updates. Continue reading “Ten Ways to Maximize Your Social Media Presence” »

Capitalizing on Google Analytics: Part 2

Last evening I checked my email before I went to sleep and there sitting in my inbox was a 20% off coupon for a product I had been following.  I had been shopping around for some time, and that sealed the deal.  I clicked on the link and made the purchase.  I had started shopping two days earlier with a general search about the product, which led me to the company’s website.  After looking at the item on the site I signed up to receive their newsletter and other offers.  A few days later I ran a search for the site and looked at the product again; I even put the item in my cart before I left to work on something else.  (The checkout process required an account to be created, and I just didn’t have the time right then.)  After receiving the coupon I finally returned and finalized the sale.  The company’s email helped me make my final buying decision and with a closer look at the analytics they could tease out the pieces that worked and repeat this process again.  This week we’re going to continue to look at ways your company can make focused decisions based on the data available in Google Analytics. Continue reading “Capitalizing on Google Analytics: Part 2” »

Capitalizing on Google Analytics: Part 1

A company puts up a new website and a marketing plan to go with it.  However, the best websites and marketing plans mean very little if you can’t track the response.  Google Analytics is a fantastic free tool that gives an in depth analysis of how a website is used along with the success rates of various marketing efforts.  That same company starts using Google Analytics and after a month, they have racked up a thousand visits.  This sounds like great news until they look a little deeper.  It turns out that out of those thousand visitors, only 10 people actually traveled to a second page on the site.  Worse still, only a few went on to buy anything.  If this company were to look at their analytics report they would be able to spot what went wrong and where.  By implementing Google Analytics, users are not only able to learn basic information about their site but also use in depth statistics to take action by adjusting their website and marketing strategy.  Great marketing can drive consumers to your website but without a review of the analytics, it’s impossible to know what aspects of your web presence are delivering on their investment.  An analytics report can help you craft targeted blog articles, compelling landing sites and deliver customers with an interest in your industry. Continue reading “Capitalizing on Google Analytics: Part 1” »