Archives for Social Media


Mobile continues to grow in significance for European businesses as more customers use smartphones, tablets and wearable technology to surf the web and shop online. More than two thirds of Europe’s population, about half a billion people, are online1 and 45% of them are younger than the age 35 (Comscore)2. Mobile internet traffic in Europe doubled between May 2013 and May 2014 (Statista)3, a significant indicator of the future trend. Continue reading “EUROPE’S MOBILE WORLD – SEPTEMBER 2014” »

Ten Ways to Maximize Your Social Media Presence

10.  Frequent Fresh Content:
One of the worst mistakes a company can make is to create a social media profile and then neglect it.  People are spending more and more time on social media and it is a great way to connect with new customers and form stronger relationships with  existing ones.1  If people have decided to friend and or follow a company on a social media site, then that attention should be rewarded with new and interesting content for them to interact with.  Perhaps your company could post video tutorials or troubleshooting guides.  There is a delicate balance that must be struck with this new content, the goal should be to provide enough new content to bring people back on a regular basis, but it is also important not to drown them with a flurry of updates. Continue reading “Ten Ways to Maximize Your Social Media Presence” »