In October, Facebook released an interesting report noting that 48% of its users were accessing the site only via mobile platforms 1. After seeing this data, they quickly realized they had to properly monetize their mobile presence with ads, but do so in a way that would not drive away their existing customer base. So far it appears that Facebook has been able to thread that needle fairly effectively without disturbing its user base as users currently spend 20% of their time on their mobile phones engaged in some form of social networking 2. For the rest of the business community the challenge presented by mobile only users is going to become a major issue in the coming year. Continue reading “2014 Will Be Mobile First” »
Blogging is important for improving search results and doing it well can drive repeated visitors to your site and improve the visibility of your brand.1 However, it can be difficult to constantly think up new ideas for articles to write. This can result in a couple of bad practices. 1) Writing content that is not useful to anyone or 2) Not writing at all. The whole idea behind blogging is you are trying to reach out to your customers on a regular basis so that they see you and your company as one that provides useful information, and ultimately one they would like to do business with. Brian Lang over at the Small Business Idea Blog sent along a great article on 1012 blogging ideas to help keep your blog fresh. I encourage you to check out his site as it is filled with useful information and tips. We’re going to use Brian’s article as a jumping off point for today’s discussion. Continue reading “Fresh Blogging Ideas” »
There is no easy way around it, Search Engine Optimization (SEO) results take time. The problem though, is that while companies wait to see if their current SEO strategies pan out, marketing decisions and other resource allocation discussions need to occur. Below are a few metrics that can be looked at in the meantime to gain a better sense of how the implemented strategies are functioning.Among the many powerful tools hidden within Google Analytics, is the ability to see how comparable sites within your own industry are doing.1 This valuable tool can allow companies to see that their efforts are improving their own results against a realistic metric of what the rest of the industry is doing. Like all of the tools in the Analytics tool box, this one should be used with a long view in mind, but it is another method of measuring the success of an SEO program. Google does not provide a site to site comparison as the information they use is based on anonymous industry data. There are many competitors in the field that do offer site to site views so that companies can see how they are stacking up against their direct competitors. 2 Continue reading “Search Engine Optimization Strategies” »
Think about where you do most of your shopping. What’s the furthest that you drive to make a purchase? If you are anything like the average consumer,1 that distance is about 15 miles for 75% of your purchases. For most businesses this means that the majority of their revenue is going to come from local clientele. Most businesses, that are still around, have figured out that in order to be successful they must advertise to attract local people, in places or venues where local people can experience the ad. Today we know that the majority of people either own a smartphone or they are in the process of acquiring one.2 Smartphones offer local businesses an opportunity to place ads directly into prospective customers hands. We’ve talked about how to optimize local search results in the past, today we are going to look at several successful mobile marketing techniques designed to pull in local customers. Continue reading “The Power of Local Mobile Marketing” »
In a world of Twitter paced news cycles and always-on internet connections it can seem like improving search engine results should be something that happens within moments if not days. The sad fact is it takes time to improve Search Engine Optimization (SEO) results. Programs and policies will need to be put in place for months before any real tangible results become evident. There is no magic bullet to speed up this process and attempts to hurry this process will often work against the desired intention. Below are a few reasons why it takes time to see results from SEO improvement strategies.
Continue reading “Why it Takes Time to Improve Search Results” »