Archives for Mobile Marketing

EUROPE’S MOBILE WORLD – SEPTEMBER 2014

Mobile continues to grow in significance for European businesses as more customers use smartphones, tablets and wearable technology to surf the web and shop online. More than two thirds of Europe’s population, about half a billion people, are online1 and 45% of them are younger than the age 35 (Comscore)2. Mobile internet traffic in Europe doubled between May 2013 and May 2014 (Statista)3, a significant indicator of the future trend. Continue reading “EUROPE’S MOBILE WORLD – SEPTEMBER 2014” »

2014 Will Be Mobile First

In October, Facebook released an interesting report noting that 48% of its users were accessing the site only via mobile platforms 1. After seeing this data, they quickly realized they had to properly monetize their mobile presence with ads, but do so in a way that would not drive away their existing customer base.  So far it appears that Facebook has been able to thread that needle fairly effectively without disturbing its user base as users currently spend 20% of their time on their mobile phones engaged in some form of social networking 2.  For the rest of the business community the challenge presented by mobile only users is going to become a major issue in the coming year. Continue reading “2014 Will Be Mobile First” »

2014 Will be the Year of Wearable Tech

By now you have likely heard about Google’s barges.1 These floating wonderlands have created any number of crazy theories 2 as to what they could possibly be from floating data center to plenty of even more absurd ideas. Google has now revealed that the barges will be places where people can experience new technology.  This answer while helpful is almost hopelessly incomplete.  Google has dozens of product lines that its Android operating system is on plus all of its own products like the Nexus Tablets 3.  While these products are very likely going to be seen on the barges our prediction is that this will not be focus nor purpose of these barges. Continue reading “2014 Will be the Year of Wearable Tech” »

WHY IS A REALTOR®’S MOBILE WEB PRESENCE IMPORTANT?

AS PUBLISHED IN THE BRAMPTON REAL ESTATE BOARD – REAL ESTATE OUTLOOK

We know Technology and Social Media have changed the way we live and do business. Although the mobile world has evolved exponentially over the past couple of years, many REALTORS® do not yet recognize the importance of engaging the growing numbers of mobile, home buyers. Continue reading “WHY IS A REALTOR®’S MOBILE WEB PRESENCE IMPORTANT?” »

Using Mobile to Generate Solid Leads

How can a company take those smartphones that sit in people’s pockets and turn them into lead generating devices?  The answer is creating an exclusive mobile tool that is tied to those individuals that are interested in doing business with your company.   Think about your industry and those key pieces of information that you need to have at your fingertips at any given time? Would that information be of use or benefit to people who are serious about making a buying decision? Continue reading “Using Mobile to Generate Solid Leads” »

Building Quality Leads

We’ve all had this experience. You’re standing at the cash register, card in hand with a million other things on your mind when the cashier asks if you’d like to provide your email address and join their mailing list. Prior to this very second, joining this store’s email list had not even occurred to you. You politely decline, knowing that you don’t need yet another email to clutter up your inbox. This same scenario occurs online as well. You’re visiting a site and suddenly, bam a pop-up jumps in front of what you’re doing and asks if you’d like to join their mailing list. (As an aside I have seen these pop-ups make a site unusable on a mobile device.) After clicking the window closed you continue with you prior task. The reason both of these attempts to collect user information fails is because there has been no real attempt to engage this person on a human level. People need to see a direct benefit for them to take an action. Here’s the paradox: Companies want customers’ personal information and yet they are asking for it in an impersonal way and providing generic one size-fits-all mailings. If companies want a customer’s information they should try to make a connection with that customer that feels personal and tailored just for them. Continue reading “Building Quality Leads” »

The Power of Local Mobile Marketing

Think about where you do most of your shopping. What’s the furthest that you drive to make a purchase? If you are anything like the average consumer,1  that distance is about 15 miles for 75% of your purchases. For most businesses this means that the majority of their revenue is going to come from local clientele. Most businesses, that are still around, have figured out that in order to be successful they must advertise to attract local people, in places or venues where local people can experience the ad. Today we know that the majority of people either own a smartphone or they are in the process of acquiring one.2 Smartphones offer local businesses an opportunity to place ads directly into prospective customers hands. We’ve talked about how to optimize local search results in the past, today we are going to look at several successful mobile marketing techniques designed to pull in local customers. Continue reading “The Power of Local Mobile Marketing” »

Smart Phone Adoption Rates and Usage Patterns by Ethnicity and Race

Smart phones continue to redefine how we interact with the web, businesses and each other. Tasks that were once relegated only to the desktop, have been put in people’s hands and continue the trend of economic “flattening”1 first mentioned by Thomas Freidman. Smart phone adoption rates among ethnic-minorities in the United States continue to surge year over year.4 We are now well beyond the phase of early adopters5 and companies can and should expect mobile consumers from all walks. Continue reading “Smart Phone Adoption Rates and Usage Patterns by Ethnicity and Race” »

Smart Phone Adoption Rates by Age

Last year Samsung ran a commercial1 that picked on Apple and its customers. In the ad, people are standing in line outside of an Apple store waiting for the next iPhone. To help send home the idea that the iPhone is quintessentially uncool there is a moment where a young man, using a Samsung phone, is holding a place in line for his much older parents. This commercial was really talking about market saturation of smart phones and Samsung was making an argument that there was room for people to switch platforms. The moment with the parents was memorable because it very easily demonstrated the broad appeal of smart phones and how truly universal they had become. The question left unanswered by the commercial was: What are the differences between age groups in terms of smart phone adoption? Continue reading “Smart Phone Adoption Rates by Age” »

Mobile Marketing Mistakes

A company that has decided to launch dedicated mobile and tablet sites has already made a great move towards meeting their customers where they are.  The natural extension of this is to reach out with a focused mobile marketing plan.  Like any other form of marketing, mobile marketing has its own pitfalls and issues to try and avoid.  Below, we go through five mobile marketing problems that companies should try to avoid. Continue reading “Mobile Marketing Mistakes” »