Archives for Marketing Campaign

EUROPE’S MOBILE WORLD – SEPTEMBER 2014

Mobile continues to grow in significance for European businesses as more customers use smartphones, tablets and wearable technology to surf the web and shop online. More than two thirds of Europe’s population, about half a billion people, are online1 and 45% of them are younger than the age 35 (Comscore)2. Mobile internet traffic in Europe doubled between May 2013 and May 2014 (Statista)3, a significant indicator of the future trend. Continue reading “EUROPE’S MOBILE WORLD – SEPTEMBER 2014” »

WHY IS A REALTOR®’S MOBILE WEB PRESENCE IMPORTANT?

AS PUBLISHED IN THE BRAMPTON REAL ESTATE BOARD – REAL ESTATE OUTLOOK

We know Technology and Social Media have changed the way we live and do business. Although the mobile world has evolved exponentially over the past couple of years, many REALTORS® do not yet recognize the importance of engaging the growing numbers of mobile, home buyers. Continue reading “WHY IS A REALTOR®’S MOBILE WEB PRESENCE IMPORTANT?” »

Using Mobile to Generate Solid Leads

How can a company take those smartphones that sit in people’s pockets and turn them into lead generating devices?  The answer is creating an exclusive mobile tool that is tied to those individuals that are interested in doing business with your company.   Think about your industry and those key pieces of information that you need to have at your fingertips at any given time? Would that information be of use or benefit to people who are serious about making a buying decision? Continue reading “Using Mobile to Generate Solid Leads” »

Search Engine Optimization Strategies

There is no easy way around it, Search Engine Optimization (SEO) results take time.  The problem though, is that while companies wait to see if their current SEO strategies pan out, marketing decisions and other resource allocation discussions need to occur. Below are a few metrics that can be looked at in the meantime to gain a better sense of how the implemented strategies are functioning.Among the many powerful tools hidden within Google Analytics, is the ability to see how comparable sites within your own industry are doing.1 This valuable tool can allow companies to see that their efforts are improving their own results against a realistic metric of what the rest of the industry is doing. Like all of the tools in the Analytics tool box, this one should be used with a long view in mind, but it is another method of measuring the success of an SEO program. Google does not provide a site to site comparison as the information they use is based on anonymous industry data. There are many competitors in the field that do offer site to site views so that companies can see how they are stacking up against their direct competitors. 2 Continue reading “Search Engine Optimization Strategies” »

The Power of Local Mobile Marketing

Think about where you do most of your shopping. What’s the furthest that you drive to make a purchase? If you are anything like the average consumer,1  that distance is about 15 miles for 75% of your purchases. For most businesses this means that the majority of their revenue is going to come from local clientele. Most businesses, that are still around, have figured out that in order to be successful they must advertise to attract local people, in places or venues where local people can experience the ad. Today we know that the majority of people either own a smartphone or they are in the process of acquiring one.2 Smartphones offer local businesses an opportunity to place ads directly into prospective customers hands. We’ve talked about how to optimize local search results in the past, today we are going to look at several successful mobile marketing techniques designed to pull in local customers. Continue reading “The Power of Local Mobile Marketing” »

Smart Phone Adoption Rates and Usage Patterns by Ethnicity and Race

Smart phones continue to redefine how we interact with the web, businesses and each other. Tasks that were once relegated only to the desktop, have been put in people’s hands and continue the trend of economic “flattening”1 first mentioned by Thomas Freidman. Smart phone adoption rates among ethnic-minorities in the United States continue to surge year over year.4 We are now well beyond the phase of early adopters5 and companies can and should expect mobile consumers from all walks. Continue reading “Smart Phone Adoption Rates and Usage Patterns by Ethnicity and Race” »

Smart Phone Adoption Rates by Age

Last year Samsung ran a commercial1 that picked on Apple and its customers. In the ad, people are standing in line outside of an Apple store waiting for the next iPhone. To help send home the idea that the iPhone is quintessentially uncool there is a moment where a young man, using a Samsung phone, is holding a place in line for his much older parents. This commercial was really talking about market saturation of smart phones and Samsung was making an argument that there was room for people to switch platforms. The moment with the parents was memorable because it very easily demonstrated the broad appeal of smart phones and how truly universal they had become. The question left unanswered by the commercial was: What are the differences between age groups in terms of smart phone adoption? Continue reading “Smart Phone Adoption Rates by Age” »

Changes to Google Analytics

Google Analytics (GA) is not only a powerful tool for maximizing a website’s effectiveness but it is also ever evolving.  Anyone who has used the suite of Google services knows that they like to tinker with their products and GA is no exception to that rule.  The past few months have seen a number of tweaks and redesigns from the team at Google.  Below are a few of the recent updates: Continue reading “Changes to Google Analytics” »

Capitalizing on Google Analytics: Part 2

Last evening I checked my email before I went to sleep and there sitting in my inbox was a 20% off coupon for a product I had been following.  I had been shopping around for some time, and that sealed the deal.  I clicked on the link and made the purchase.  I had started shopping two days earlier with a general search about the product, which led me to the company’s website.  After looking at the item on the site I signed up to receive their newsletter and other offers.  A few days later I ran a search for the site and looked at the product again; I even put the item in my cart before I left to work on something else.  (The checkout process required an account to be created, and I just didn’t have the time right then.)  After receiving the coupon I finally returned and finalized the sale.  The company’s email helped me make my final buying decision and with a closer look at the analytics they could tease out the pieces that worked and repeat this process again.  This week we’re going to continue to look at ways your company can make focused decisions based on the data available in Google Analytics. Continue reading “Capitalizing on Google Analytics: Part 2” »