By its very nature, the world of technology is ever evolving and it falls on businesses to stay abreast of the latest trends or be left hopelessly behind. Here’s a sobering thought, if your company is just now considering getting into social media, Twitter has been around for seven years and Facebook is a virtual dinosaur at nine. While the pace can be rather unforgiving we’re here to give you a heads up on some the latest tech you should be aware of and its impact on the business community. Continue reading “Tech Devices to Keep Your Eye On” »
There is no easy way around it, Search Engine Optimization (SEO) results take time. The problem though, is that while companies wait to see if their current SEO strategies pan out, marketing decisions and other resource allocation discussions need to occur. Below are a few metrics that can be looked at in the meantime to gain a better sense of how the implemented strategies are functioning.Among the many powerful tools hidden within Google Analytics, is the ability to see how comparable sites within your own industry are doing.1 This valuable tool can allow companies to see that their efforts are improving their own results against a realistic metric of what the rest of the industry is doing. Like all of the tools in the Analytics tool box, this one should be used with a long view in mind, but it is another method of measuring the success of an SEO program. Google does not provide a site to site comparison as the information they use is based on anonymous industry data. There are many competitors in the field that do offer site to site views so that companies can see how they are stacking up against their direct competitors. 2 Continue reading “Search Engine Optimization Strategies” »
Smart phones continue to redefine how we interact with the web, businesses and each other. Tasks that were once relegated only to the desktop, have been put in people’s hands and continue the trend of economic “flattening”1 first mentioned by Thomas Freidman. Smart phone adoption rates among ethnic-minorities in the United States continue to surge year over year.4 We are now well beyond the phase of early adopters5 and companies can and should expect mobile consumers from all walks. Continue reading “Smart Phone Adoption Rates and Usage Patterns by Ethnicity and Race” »
Last year Samsung ran a commercial1 that picked on Apple and its customers. In the ad, people are standing in line outside of an Apple store waiting for the next iPhone. To help send home the idea that the iPhone is quintessentially uncool there is a moment where a young man, using a Samsung phone, is holding a place in line for his much older parents. This commercial was really talking about market saturation of smart phones and Samsung was making an argument that there was room for people to switch platforms. The moment with the parents was memorable because it very easily demonstrated the broad appeal of smart phones and how truly universal they had become. The question left unanswered by the commercial was: What are the differences between age groups in terms of smart phone adoption? Continue reading “Smart Phone Adoption Rates by Age” »
Over the next few weeks we are going to look at smartphone adoption rates among various populations. We are starting that discussion by looking generally at the latest data around smartphone adoption and usage patterns as well as recent moves in the market.
Continue reading “Smart Phone Adoption and Usage Patterns” »
In a world of Twitter paced news cycles and always-on internet connections it can seem like improving search engine results should be something that happens within moments if not days. The sad fact is it takes time to improve Search Engine Optimization (SEO) results. Programs and policies will need to be put in place for months before any real tangible results become evident. There is no magic bullet to speed up this process and attempts to hurry this process will often work against the desired intention. Below are a few reasons why it takes time to see results from SEO improvement strategies.
Continue reading “Why it Takes Time to Improve Search Results” »
Google Analytics (GA) is not only a powerful tool for maximizing a website’s effectiveness but it is also ever evolving. Anyone who has used the suite of Google services knows that they like to tinker with their products and GA is no exception to that rule. The past few months have seen a number of tweaks and redesigns from the team at Google. Below are a few of the recent updates: Continue reading “Changes to Google Analytics” »
Last evening I checked my email before I went to sleep and there sitting in my inbox was a 20% off coupon for a product I had been following. I had been shopping around for some time, and that sealed the deal. I clicked on the link and made the purchase. I had started shopping two days earlier with a general search about the product, which led me to the company’s website. After looking at the item on the site I signed up to receive their newsletter and other offers. A few days later I ran a search for the site and looked at the product again; I even put the item in my cart before I left to work on something else. (The checkout process required an account to be created, and I just didn’t have the time right then.) After receiving the coupon I finally returned and finalized the sale. The company’s email helped me make my final buying decision and with a closer look at the analytics they could tease out the pieces that worked and repeat this process again. This week we’re going to continue to look at ways your company can make focused decisions based on the data available in Google Analytics. Continue reading “Capitalizing on Google Analytics: Part 2” »