Archives for Engagement

EUROPE’S MOBILE WORLD – SEPTEMBER 2014

Mobile continues to grow in significance for European businesses as more customers use smartphones, tablets and wearable technology to surf the web and shop online. More than two thirds of Europe’s population, about half a billion people, are online1 and 45% of them are younger than the age 35 (Comscore)2. Mobile internet traffic in Europe doubled between May 2013 and May 2014 (Statista)3, a significant indicator of the future trend. Continue reading “EUROPE’S MOBILE WORLD – SEPTEMBER 2014” »

WHY IS A REALTOR®’S MOBILE WEB PRESENCE IMPORTANT?

AS PUBLISHED IN THE BRAMPTON REAL ESTATE BOARD – REAL ESTATE OUTLOOK

We know Technology and Social Media have changed the way we live and do business. Although the mobile world has evolved exponentially over the past couple of years, many REALTORS® do not yet recognize the importance of engaging the growing numbers of mobile, home buyers. Continue reading “WHY IS A REALTOR®’S MOBILE WEB PRESENCE IMPORTANT?” »

What Hummingbird Means for SEO Strategies

You might have heard that Google has updated 1 how they are returning search results. This revamp of Google’s algorithm, named Hummingbird, represents one of the biggest changes for the search giant in the past twelve years. The question of course is what impact will this update have on your firm’s SEO practices?  Before we answer that question we need to look at what Hummingbird actually does. Continue reading “What Hummingbird Means for SEO Strategies” »

Using Mobile to Generate Solid Leads

How can a company take those smartphones that sit in people’s pockets and turn them into lead generating devices?  The answer is creating an exclusive mobile tool that is tied to those individuals that are interested in doing business with your company.   Think about your industry and those key pieces of information that you need to have at your fingertips at any given time? Would that information be of use or benefit to people who are serious about making a buying decision? Continue reading “Using Mobile to Generate Solid Leads” »

Building Quality Leads

We’ve all had this experience. You’re standing at the cash register, card in hand with a million other things on your mind when the cashier asks if you’d like to provide your email address and join their mailing list. Prior to this very second, joining this store’s email list had not even occurred to you. You politely decline, knowing that you don’t need yet another email to clutter up your inbox. This same scenario occurs online as well. You’re visiting a site and suddenly, bam a pop-up jumps in front of what you’re doing and asks if you’d like to join their mailing list. (As an aside I have seen these pop-ups make a site unusable on a mobile device.) After clicking the window closed you continue with you prior task. The reason both of these attempts to collect user information fails is because there has been no real attempt to engage this person on a human level. People need to see a direct benefit for them to take an action. Here’s the paradox: Companies want customers’ personal information and yet they are asking for it in an impersonal way and providing generic one size-fits-all mailings. If companies want a customer’s information they should try to make a connection with that customer that feels personal and tailored just for them. Continue reading “Building Quality Leads” »

Fresh Blogging Ideas

Blogging is important for improving search results and doing it well can drive repeated visitors to your site and improve the visibility of your brand.1   However, it can be difficult to constantly think up new ideas for articles to write.  This can result in a couple of bad practices.  1)  Writing content that is not useful to anyone or 2)  Not writing at all.  The whole idea behind blogging is you are trying to reach out to your customers on a regular basis so that they see you and your company as one that provides useful information, and ultimately one they would like to do business with.   Brian Lang over at the Small Business Idea Blog sent along a great article on 1012 blogging ideas to help keep your blog fresh.  I encourage you to check out his site as it is filled with useful information and tips.  We’re going to use Brian’s article as a jumping off point for today’s discussion. Continue reading “Fresh Blogging Ideas” »

The Power of Local Mobile Marketing

Think about where you do most of your shopping. What’s the furthest that you drive to make a purchase? If you are anything like the average consumer,1  that distance is about 15 miles for 75% of your purchases. For most businesses this means that the majority of their revenue is going to come from local clientele. Most businesses, that are still around, have figured out that in order to be successful they must advertise to attract local people, in places or venues where local people can experience the ad. Today we know that the majority of people either own a smartphone or they are in the process of acquiring one.2 Smartphones offer local businesses an opportunity to place ads directly into prospective customers hands. We’ve talked about how to optimize local search results in the past, today we are going to look at several successful mobile marketing techniques designed to pull in local customers. Continue reading “The Power of Local Mobile Marketing” »

Search Results that Drive Business (Part 1 – Snippets and Authorship)

You’ve finally done it.  Your company’s website comes up on the first page of a Google search. This is great news and everyone is excited about the excellent results, not to mention all of the revenue this will drive.  Then you notice further down the page that one of the links for another company has a tiny picture next to it or additional information in the description.  Curious, you click on the link and travel to a competitor’s website.  You’ve just been drawn in by a rich snippet2 and all of your customers will be too. Continue reading “Search Results that Drive Business (Part 1 – Snippets and Authorship)” »

Mobile Marketing Mistakes

A company that has decided to launch dedicated mobile and tablet sites has already made a great move towards meeting their customers where they are.  The natural extension of this is to reach out with a focused mobile marketing plan.  Like any other form of marketing, mobile marketing has its own pitfalls and issues to try and avoid.  Below, we go through five mobile marketing problems that companies should try to avoid. Continue reading “Mobile Marketing Mistakes” »

How To Create Great Website Copy

Great copy delivers results.  If a site has highly targeted, carefully nuanced copy that fails to drive business it is essentially useless.   Modern consumers are expecting a site’s copy to speak their language and deliver the message efficiently. Continue reading “How To Create Great Website Copy” »