Archives for Content Is King

WHY IS A REALTOR®’S MOBILE WEB PRESENCE IMPORTANT?

AS PUBLISHED IN THE BRAMPTON REAL ESTATE BOARD – REAL ESTATE OUTLOOK

We know Technology and Social Media have changed the way we live and do business. Although the mobile world has evolved exponentially over the past couple of years, many REALTORS® do not yet recognize the importance of engaging the growing numbers of mobile, home buyers. Continue reading “WHY IS A REALTOR®’S MOBILE WEB PRESENCE IMPORTANT?” »

What Hummingbird Means for SEO Strategies

You might have heard that Google has updated 1 how they are returning search results. This revamp of Google’s algorithm, named Hummingbird, represents one of the biggest changes for the search giant in the past twelve years. The question of course is what impact will this update have on your firm’s SEO practices?  Before we answer that question we need to look at what Hummingbird actually does. Continue reading “What Hummingbird Means for SEO Strategies” »

Fresh Blogging Ideas

Blogging is important for improving search results and doing it well can drive repeated visitors to your site and improve the visibility of your brand.1   However, it can be difficult to constantly think up new ideas for articles to write.  This can result in a couple of bad practices.  1)  Writing content that is not useful to anyone or 2)  Not writing at all.  The whole idea behind blogging is you are trying to reach out to your customers on a regular basis so that they see you and your company as one that provides useful information, and ultimately one they would like to do business with.   Brian Lang over at the Small Business Idea Blog sent along a great article on 1012 blogging ideas to help keep your blog fresh.  I encourage you to check out his site as it is filled with useful information and tips.  We’re going to use Brian’s article as a jumping off point for today’s discussion. Continue reading “Fresh Blogging Ideas” »

Search Engine Optimization Strategies

There is no easy way around it, Search Engine Optimization (SEO) results take time.  The problem though, is that while companies wait to see if their current SEO strategies pan out, marketing decisions and other resource allocation discussions need to occur. Below are a few metrics that can be looked at in the meantime to gain a better sense of how the implemented strategies are functioning.Among the many powerful tools hidden within Google Analytics, is the ability to see how comparable sites within your own industry are doing.1 This valuable tool can allow companies to see that their efforts are improving their own results against a realistic metric of what the rest of the industry is doing. Like all of the tools in the Analytics tool box, this one should be used with a long view in mind, but it is another method of measuring the success of an SEO program. Google does not provide a site to site comparison as the information they use is based on anonymous industry data. There are many competitors in the field that do offer site to site views so that companies can see how they are stacking up against their direct competitors. 2 Continue reading “Search Engine Optimization Strategies” »

The Power of Local Mobile Marketing

Think about where you do most of your shopping. What’s the furthest that you drive to make a purchase? If you are anything like the average consumer,1  that distance is about 15 miles for 75% of your purchases. For most businesses this means that the majority of their revenue is going to come from local clientele. Most businesses, that are still around, have figured out that in order to be successful they must advertise to attract local people, in places or venues where local people can experience the ad. Today we know that the majority of people either own a smartphone or they are in the process of acquiring one.2 Smartphones offer local businesses an opportunity to place ads directly into prospective customers hands. We’ve talked about how to optimize local search results in the past, today we are going to look at several successful mobile marketing techniques designed to pull in local customers. Continue reading “The Power of Local Mobile Marketing” »

Why it Takes Time to Improve Search Results

In a world of Twitter paced news cycles and always-on internet connections it can seem like improving search engine results should be something that happens within moments if not days. The sad fact is it takes time to improve Search Engine Optimization (SEO) results. Programs and policies will need to be put in place for months before any real tangible results become evident. There is no magic bullet to speed up this process and attempts to hurry this process will often work against the desired intention. Below are a few reasons why it takes time to see results from SEO improvement strategies.

Continue reading “Why it Takes Time to Improve Search Results” »

The Desperate Need for Quality Content

Your site needs original, high quality content. Google is paying close attention to the content being posted and the quality therein.  Produce great content and it will drive search results.  Produce thin2, generic, anonymous content, and it will hinder search results.  It is an easy equation to figure out and Google is already rewarding companies that are working hard to create great content.1

Continue reading “The Desperate Need for Quality Content” »

Search Results that Drive Business Part 2: Moving Beyond Authorship

In addition to Authorship there is a whole world of data that can be pulled from a website to create a rich snippet.  The major players in the search engine world (Google, Yahoo, Bing & Yandex) banded together and created a unifying body designed to streamline this effort.  Referred to as schema.org, the organization provides web developers with an enormous list of ways to tag data on a website.  These tags are called markups and there are literally hundreds of them.  The advantage of adding markups to a site is that it creates a dynamic rich snippet depending on what someone searches for.1  As was stated in the previous article, having a rich snippet will not move your search results up the page, but it will lead to higher click through rates (CTR).  There are a number of exciting markups that can be added to a site and we’re going to discuss several of them below.

Continue reading “Search Results that Drive Business Part 2: Moving Beyond Authorship” »

Search Results that Drive Business (Part 1 – Snippets and Authorship)

You’ve finally done it.  Your company’s website comes up on the first page of a Google search. This is great news and everyone is excited about the excellent results, not to mention all of the revenue this will drive.  Then you notice further down the page that one of the links for another company has a tiny picture next to it or additional information in the description.  Curious, you click on the link and travel to a competitor’s website.  You’ve just been drawn in by a rich snippet2 and all of your customers will be too. Continue reading “Search Results that Drive Business (Part 1 – Snippets and Authorship)” »

Mobile Marketing Mistakes

A company that has decided to launch dedicated mobile and tablet sites has already made a great move towards meeting their customers where they are.  The natural extension of this is to reach out with a focused mobile marketing plan.  Like any other form of marketing, mobile marketing has its own pitfalls and issues to try and avoid.  Below, we go through five mobile marketing problems that companies should try to avoid. Continue reading “Mobile Marketing Mistakes” »