Archives for Call To Action

WHY IS A REALTOR®’S MOBILE WEB PRESENCE IMPORTANT?

AS PUBLISHED IN THE BRAMPTON REAL ESTATE BOARD – REAL ESTATE OUTLOOK

We know Technology and Social Media have changed the way we live and do business. Although the mobile world has evolved exponentially over the past couple of years, many REALTORS® do not yet recognize the importance of engaging the growing numbers of mobile, home buyers. Continue reading “WHY IS A REALTOR®’S MOBILE WEB PRESENCE IMPORTANT?” »

Using Mobile to Generate Solid Leads

How can a company take those smartphones that sit in people’s pockets and turn them into lead generating devices?  The answer is creating an exclusive mobile tool that is tied to those individuals that are interested in doing business with your company.   Think about your industry and those key pieces of information that you need to have at your fingertips at any given time? Would that information be of use or benefit to people who are serious about making a buying decision? Continue reading “Using Mobile to Generate Solid Leads” »

The Power of Local Mobile Marketing

Think about where you do most of your shopping. What’s the furthest that you drive to make a purchase? If you are anything like the average consumer,1  that distance is about 15 miles for 75% of your purchases. For most businesses this means that the majority of their revenue is going to come from local clientele. Most businesses, that are still around, have figured out that in order to be successful they must advertise to attract local people, in places or venues where local people can experience the ad. Today we know that the majority of people either own a smartphone or they are in the process of acquiring one.2 Smartphones offer local businesses an opportunity to place ads directly into prospective customers hands. We’ve talked about how to optimize local search results in the past, today we are going to look at several successful mobile marketing techniques designed to pull in local customers. Continue reading “The Power of Local Mobile Marketing” »

The Desperate Need for Quality Content

Your site needs original, high quality content. Google is paying close attention to the content being posted and the quality therein.  Produce great content and it will drive search results.  Produce thin2, generic, anonymous content, and it will hinder search results.  It is an easy equation to figure out and Google is already rewarding companies that are working hard to create great content.1

Continue reading “The Desperate Need for Quality Content” »

Search Results that Drive Business Part 2: Moving Beyond Authorship

In addition to Authorship there is a whole world of data that can be pulled from a website to create a rich snippet.  The major players in the search engine world (Google, Yahoo, Bing & Yandex) banded together and created a unifying body designed to streamline this effort.  Referred to as schema.org, the organization provides web developers with an enormous list of ways to tag data on a website.  These tags are called markups and there are literally hundreds of them.  The advantage of adding markups to a site is that it creates a dynamic rich snippet depending on what someone searches for.1  As was stated in the previous article, having a rich snippet will not move your search results up the page, but it will lead to higher click through rates (CTR).  There are a number of exciting markups that can be added to a site and we’re going to discuss several of them below.

Continue reading “Search Results that Drive Business Part 2: Moving Beyond Authorship” »

Search Results that Drive Business (Part 1 – Snippets and Authorship)

You’ve finally done it.  Your company’s website comes up on the first page of a Google search. This is great news and everyone is excited about the excellent results, not to mention all of the revenue this will drive.  Then you notice further down the page that one of the links for another company has a tiny picture next to it or additional information in the description.  Curious, you click on the link and travel to a competitor’s website.  You’ve just been drawn in by a rich snippet2 and all of your customers will be too. Continue reading “Search Results that Drive Business (Part 1 – Snippets and Authorship)” »

How To Create Great Website Copy

Great copy delivers results.  If a site has highly targeted, carefully nuanced copy that fails to drive business it is essentially useless.   Modern consumers are expecting a site’s copy to speak their language and deliver the message efficiently. Continue reading “How To Create Great Website Copy” »