Archives for Blogging

WHY IS A REALTOR®’S MOBILE WEB PRESENCE IMPORTANT?

AS PUBLISHED IN THE BRAMPTON REAL ESTATE BOARD – REAL ESTATE OUTLOOK

We know Technology and Social Media have changed the way we live and do business. Although the mobile world has evolved exponentially over the past couple of years, many REALTORS® do not yet recognize the importance of engaging the growing numbers of mobile, home buyers. Continue reading “WHY IS A REALTOR®’S MOBILE WEB PRESENCE IMPORTANT?” »

Fresh Blogging Ideas

Blogging is important for improving search results and doing it well can drive repeated visitors to your site and improve the visibility of your brand.1   However, it can be difficult to constantly think up new ideas for articles to write.  This can result in a couple of bad practices.  1)  Writing content that is not useful to anyone or 2)  Not writing at all.  The whole idea behind blogging is you are trying to reach out to your customers on a regular basis so that they see you and your company as one that provides useful information, and ultimately one they would like to do business with.   Brian Lang over at the Small Business Idea Blog sent along a great article on 1012 blogging ideas to help keep your blog fresh.  I encourage you to check out his site as it is filled with useful information and tips.  We’re going to use Brian’s article as a jumping off point for today’s discussion. Continue reading “Fresh Blogging Ideas” »

Search Engine Optimization Strategies

There is no easy way around it, Search Engine Optimization (SEO) results take time.  The problem though, is that while companies wait to see if their current SEO strategies pan out, marketing decisions and other resource allocation discussions need to occur. Below are a few metrics that can be looked at in the meantime to gain a better sense of how the implemented strategies are functioning.Among the many powerful tools hidden within Google Analytics, is the ability to see how comparable sites within your own industry are doing.1 This valuable tool can allow companies to see that their efforts are improving their own results against a realistic metric of what the rest of the industry is doing. Like all of the tools in the Analytics tool box, this one should be used with a long view in mind, but it is another method of measuring the success of an SEO program. Google does not provide a site to site comparison as the information they use is based on anonymous industry data. There are many competitors in the field that do offer site to site views so that companies can see how they are stacking up against their direct competitors. 2 Continue reading “Search Engine Optimization Strategies” »

Why it Takes Time to Improve Search Results

In a world of Twitter paced news cycles and always-on internet connections it can seem like improving search engine results should be something that happens within moments if not days. The sad fact is it takes time to improve Search Engine Optimization (SEO) results. Programs and policies will need to be put in place for months before any real tangible results become evident. There is no magic bullet to speed up this process and attempts to hurry this process will often work against the desired intention. Below are a few reasons why it takes time to see results from SEO improvement strategies.

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The Desperate Need for Quality Content

Your site needs original, high quality content. Google is paying close attention to the content being posted and the quality therein.  Produce great content and it will drive search results.  Produce thin2, generic, anonymous content, and it will hinder search results.  It is an easy equation to figure out and Google is already rewarding companies that are working hard to create great content.1

Continue reading “The Desperate Need for Quality Content” »

Search Results that Drive Business Part 2: Moving Beyond Authorship

In addition to Authorship there is a whole world of data that can be pulled from a website to create a rich snippet.  The major players in the search engine world (Google, Yahoo, Bing & Yandex) banded together and created a unifying body designed to streamline this effort.  Referred to as schema.org, the organization provides web developers with an enormous list of ways to tag data on a website.  These tags are called markups and there are literally hundreds of them.  The advantage of adding markups to a site is that it creates a dynamic rich snippet depending on what someone searches for.1  As was stated in the previous article, having a rich snippet will not move your search results up the page, but it will lead to higher click through rates (CTR).  There are a number of exciting markups that can be added to a site and we’re going to discuss several of them below.

Continue reading “Search Results that Drive Business Part 2: Moving Beyond Authorship” »

Search Results that Drive Business (Part 1 – Snippets and Authorship)

You’ve finally done it.  Your company’s website comes up on the first page of a Google search. This is great news and everyone is excited about the excellent results, not to mention all of the revenue this will drive.  Then you notice further down the page that one of the links for another company has a tiny picture next to it or additional information in the description.  Curious, you click on the link and travel to a competitor’s website.  You’ve just been drawn in by a rich snippet2 and all of your customers will be too. Continue reading “Search Results that Drive Business (Part 1 – Snippets and Authorship)” »

How To Create Great Website Copy

Great copy delivers results.  If a site has highly targeted, carefully nuanced copy that fails to drive business it is essentially useless.   Modern consumers are expecting a site’s copy to speak their language and deliver the message efficiently. Continue reading “How To Create Great Website Copy” »

Capitalizing on Google Analytics: Part 1

A company puts up a new website and a marketing plan to go with it.  However, the best websites and marketing plans mean very little if you can’t track the response.  Google Analytics is a fantastic free tool that gives an in depth analysis of how a website is used along with the success rates of various marketing efforts.  That same company starts using Google Analytics and after a month, they have racked up a thousand visits.  This sounds like great news until they look a little deeper.  It turns out that out of those thousand visitors, only 10 people actually traveled to a second page on the site.  Worse still, only a few went on to buy anything.  If this company were to look at their analytics report they would be able to spot what went wrong and where.  By implementing Google Analytics, users are not only able to learn basic information about their site but also use in depth statistics to take action by adjusting their website and marketing strategy.  Great marketing can drive consumers to your website but without a review of the analytics, it’s impossible to know what aspects of your web presence are delivering on their investment.  An analytics report can help you craft targeted blog articles, compelling landing sites and deliver customers with an interest in your industry. Continue reading “Capitalizing on Google Analytics: Part 1” »