Archives for Apps

Smart Phone Adoption Rates and Usage Patterns by Ethnicity and Race

Smart phones continue to redefine how we interact with the web, businesses and each other. Tasks that were once relegated only to the desktop, have been put in people’s hands and continue the trend of economic “flattening”1 first mentioned by Thomas Freidman. Smart phone adoption rates among ethnic-minorities in the United States continue to surge year over year.4 We are now well beyond the phase of early adopters5 and companies can and should expect mobile consumers from all walks. Continue reading “Smart Phone Adoption Rates and Usage Patterns by Ethnicity and Race” »

Mobile Marketing Mistakes

A company that has decided to launch dedicated mobile and tablet sites has already made a great move towards meeting their customers where they are.  The natural extension of this is to reach out with a focused mobile marketing plan.  Like any other form of marketing, mobile marketing has its own pitfalls and issues to try and avoid.  Below, we go through five mobile marketing problems that companies should try to avoid. Continue reading “Mobile Marketing Mistakes” »

Droid Barcode Scanning Apps Review

Hey All,
Welcome to the site and I hope you enjoy the experience. Stu and I created Barcode Publicity in hopes of bringing businesses and consumers a new means of easy interactive marketing. For that same reason we created our website with the intention of being interactive so I highly encourage everyone visiting to use it to its full potential. Leave us a comment or feedback, ask Dr. Barcode a question, or even create a barcode in our custom 2D barcode creator. (In my opinion the best one free on the net! I dare you to find one with more functionality…. jk… but seriously.) Continue reading “Droid Barcode Scanning Apps Review” »