By its very nature, the world of technology is ever evolving and it falls on businesses to stay abreast of the latest trends or be left hopelessly behind. Here’s a sobering thought, if your company is just now considering getting into social media, Twitter has been around for seven years and Facebook is a virtual dinosaur at nine. While the pace can be rather unforgiving we’re here to give you a heads up on some the latest tech you should be aware of and its impact on the business community. Continue reading “Tech Devices to Keep Your Eye On” »
Smart phones continue to redefine how we interact with the web, businesses and each other. Tasks that were once relegated only to the desktop, have been put in people’s hands and continue the trend of economic “flattening”1 first mentioned by Thomas Freidman. Smart phone adoption rates among ethnic-minorities in the United States continue to surge year over year.4 We are now well beyond the phase of early adopters5 and companies can and should expect mobile consumers from all walks. Continue reading “Smart Phone Adoption Rates and Usage Patterns by Ethnicity and Race” »
As many of our followers and partners already know, we’re very proud people here at Barcode Publicity. Dealing with mobile web and mobile marketing, our team’s collective resume is an incredible read. That being said, we’re always keeping our eyes open to people who can make us even better at what we do. I’m proud to introduce our newest team member to the Development group. Continue reading “An Eye For An iOS” »
A company that has decided to launch dedicated mobile and tablet sites has already made a great move towards meeting their customers where they are. The natural extension of this is to reach out with a focused mobile marketing plan. Like any other form of marketing, mobile marketing has its own pitfalls and issues to try and avoid. Below, we go through five mobile marketing problems that companies should try to avoid. Continue reading “Mobile Marketing Mistakes” »
One of the primary goals of BarcodePublicity.com is to educate consumers in the United States of QR scanning “apps” available for their phone.
We focus on this aspect for three primary reasons:
1. The majority of mobile phone subscribers in the United States still do not realize that their phones can be used as mobile barcode readers.
2. Some apps available may work for some types of 2D barcodes (UPC codes), but are not intended for the reading more detailed QR codes.
3. Some apps are available only through overseas carriers. I’ve downloaded a couple of programs that appeared to be for the Blackberry Curve, only to see them fail because they are not intended for use on US mobile devices. Continue reading “Dr. Barcode Review: BlackBerry Messenger 5.0” »