By its very nature, the world of technology is ever evolving and it falls on businesses to stay abreast of the latest trends or be left hopelessly behind. Here’s a sobering thought, if your company is just now considering getting into social media, Twitter has been around for seven years and Facebook is a virtual dinosaur at nine. While the pace can be rather unforgiving we’re here to give you a heads up on some the latest tech you should be aware of and its impact on the business community. Continue reading “Tech Devices to Keep Your Eye On” »
Smart phones continue to redefine how we interact with the web, businesses and each other. Tasks that were once relegated only to the desktop, have been put in people’s hands and continue the trend of economic “flattening”1 first mentioned by Thomas Freidman. Smart phone adoption rates among ethnic-minorities in the United States continue to surge year over year.4 We are now well beyond the phase of early adopters5 and companies can and should expect mobile consumers from all walks. Continue reading “Smart Phone Adoption Rates and Usage Patterns by Ethnicity and Race” »
Last year Samsung ran a commercial1 that picked on Apple and its customers. In the ad, people are standing in line outside of an Apple store waiting for the next iPhone. To help send home the idea that the iPhone is quintessentially uncool there is a moment where a young man, using a Samsung phone, is holding a place in line for his much older parents. This commercial was really talking about market saturation of smart phones and Samsung was making an argument that there was room for people to switch platforms. The moment with the parents was memorable because it very easily demonstrated the broad appeal of smart phones and how truly universal they had become. The question left unanswered by the commercial was: What are the differences between age groups in terms of smart phone adoption? Continue reading “Smart Phone Adoption Rates by Age” »
Over the next few weeks we are going to look at smartphone adoption rates among various populations. We are starting that discussion by looking generally at the latest data around smartphone adoption and usage patterns as well as recent moves in the market.
Continue reading “Smart Phone Adoption and Usage Patterns” »