Mid-Week Mobile

EUROPE’S MOBILE WORLD – SEPTEMBER 2014

Mobile continues to grow in significance for European businesses as more customers use smartphones, tablets and wearable technology to surf the web and shop online. More than two thirds of Europe’s population, about half a billion people, are online1 and 45% of them are younger than the age 35 (Comscore)2. Mobile internet traffic in Europe doubled between May 2013 and May 2014 (Statista)3, a significant indicator of the future trend. Continue reading “EUROPE’S MOBILE WORLD – SEPTEMBER 2014” »

2014 Will Be Mobile First

In October, Facebook released an interesting report noting that 48% of its users were accessing the site only via mobile platforms 1. After seeing this data, they quickly realized they had to properly monetize their mobile presence with ads, but do so in a way that would not drive away their existing customer base.  So far it appears that Facebook has been able to thread that needle fairly effectively without disturbing its user base as users currently spend 20% of their time on their mobile phones engaged in some form of social networking 2.  For the rest of the business community the challenge presented by mobile only users is going to become a major issue in the coming year. Continue reading “2014 Will Be Mobile First” »

Wearable Technology: Glasses or Watches?

We have been carrying mobile phones around with us for decades 1.  Prior to the digital convergence created by smartphones, users carried a myriad of devices:  phones, cameras, and any number of portable music devices.  We have effectively been trained to always have some sort of electronic device with us at all times.  Back in the late 90’s and early 00’s nearly every cell phone sold had an available plastic or leather holster.  For those that don’t remember, the phones back then were a little too big to fit comfortably in pockets.  While smart glasses and watches are revolutionary and will take some time to adjust to, we have a long history of dragging our technology around with us.  The real question is which of these emerging technologies will become the dominant force in the market of smart wearable tech. Continue reading “Wearable Technology: Glasses or Watches?” »

2014 Will be the Year of Wearable Tech

By now you have likely heard about Google’s barges.1 These floating wonderlands have created any number of crazy theories 2 as to what they could possibly be from floating data center to plenty of even more absurd ideas. Google has now revealed that the barges will be places where people can experience new technology.  This answer while helpful is almost hopelessly incomplete.  Google has dozens of product lines that its Android operating system is on plus all of its own products like the Nexus Tablets 3.  While these products are very likely going to be seen on the barges our prediction is that this will not be focus nor purpose of these barges. Continue reading “2014 Will be the Year of Wearable Tech” »

What Hummingbird Means for SEO Strategies

You might have heard that Google has updated 1 how they are returning search results. This revamp of Google’s algorithm, named Hummingbird, represents one of the biggest changes for the search giant in the past twelve years. The question of course is what impact will this update have on your firm’s SEO practices?  Before we answer that question we need to look at what Hummingbird actually does. Continue reading “What Hummingbird Means for SEO Strategies” »

Tech Devices to Keep Your Eye On

By its very nature, the world of technology is ever evolving and it falls on businesses to stay abreast of the latest trends or be left hopelessly behind. Here’s a sobering thought, if your company is just now considering getting into social media, Twitter has been around for seven years and Facebook is a virtual dinosaur at nine. While the pace can be rather unforgiving we’re here to give you a heads up on some the latest tech you should be aware of and its impact on the business community. Continue reading “Tech Devices to Keep Your Eye On” »

Using Mobile to Generate Solid Leads

How can a company take those smartphones that sit in people’s pockets and turn them into lead generating devices?  The answer is creating an exclusive mobile tool that is tied to those individuals that are interested in doing business with your company.   Think about your industry and those key pieces of information that you need to have at your fingertips at any given time? Would that information be of use or benefit to people who are serious about making a buying decision? Continue reading “Using Mobile to Generate Solid Leads” »

Building Quality Leads

We’ve all had this experience. You’re standing at the cash register, card in hand with a million other things on your mind when the cashier asks if you’d like to provide your email address and join their mailing list. Prior to this very second, joining this store’s email list had not even occurred to you. You politely decline, knowing that you don’t need yet another email to clutter up your inbox. This same scenario occurs online as well. You’re visiting a site and suddenly, bam a pop-up jumps in front of what you’re doing and asks if you’d like to join their mailing list. (As an aside I have seen these pop-ups make a site unusable on a mobile device.) After clicking the window closed you continue with you prior task. The reason both of these attempts to collect user information fails is because there has been no real attempt to engage this person on a human level. People need to see a direct benefit for them to take an action. Here’s the paradox: Companies want customers’ personal information and yet they are asking for it in an impersonal way and providing generic one size-fits-all mailings. If companies want a customer’s information they should try to make a connection with that customer that feels personal and tailored just for them. Continue reading “Building Quality Leads” »

Fresh Blogging Ideas

Blogging is important for improving search results and doing it well can drive repeated visitors to your site and improve the visibility of your brand.1   However, it can be difficult to constantly think up new ideas for articles to write.  This can result in a couple of bad practices.  1)  Writing content that is not useful to anyone or 2)  Not writing at all.  The whole idea behind blogging is you are trying to reach out to your customers on a regular basis so that they see you and your company as one that provides useful information, and ultimately one they would like to do business with.   Brian Lang over at the Small Business Idea Blog sent along a great article on 1012 blogging ideas to help keep your blog fresh.  I encourage you to check out his site as it is filled with useful information and tips.  We’re going to use Brian’s article as a jumping off point for today’s discussion. Continue reading “Fresh Blogging Ideas” »

Search Engine Optimization Strategies

There is no easy way around it, Search Engine Optimization (SEO) results take time.  The problem though, is that while companies wait to see if their current SEO strategies pan out, marketing decisions and other resource allocation discussions need to occur. Below are a few metrics that can be looked at in the meantime to gain a better sense of how the implemented strategies are functioning.Among the many powerful tools hidden within Google Analytics, is the ability to see how comparable sites within your own industry are doing.1 This valuable tool can allow companies to see that their efforts are improving their own results against a realistic metric of what the rest of the industry is doing. Like all of the tools in the Analytics tool box, this one should be used with a long view in mind, but it is another method of measuring the success of an SEO program. Google does not provide a site to site comparison as the information they use is based on anonymous industry data. There are many competitors in the field that do offer site to site views so that companies can see how they are stacking up against their direct competitors. 2 Continue reading “Search Engine Optimization Strategies” »