Barcode News

Bring On The New Year

Sometimes, in a company as diverse and growing as ours, you have to take a step back and make yourself and your team more efficient. You do this by recognizing what slows you down, what holds you back, and what takes up most of your time. I believe that these three key set-backs can make or break a small company. Continue reading “Bring On The New Year” »

QR code offers Banner readers a speedy link from print to web

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QR codes offer a unique bridge from print to the digital world. It is the best way to “close the gap between offline and online content.” This article brings up how QR codes can link users to websites, but it leaves out some other very important uses as well as things to consider when using the QR codes. Continue reading “QR code offers Banner readers a speedy link from print to web” »

QR codes offer new advertising method

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Despite the title implying that QR codes are a new advertising method, QR codes have actually been around since 1994. Toyota Denso Wave developed this technology for tracking auto parts for their supply chain management system. The QR code can hold 4000 alpha-numeric and special characters, compared to only numeric characters, and far fewer, for the 1D barcode predecessor. While the QR code is the future of marketing technology in North America, it’s important to note that it is now being adopted here because of past success in Japan and Europe. The QR code could have been adopted in North America much sooner but due to radioactive emission levels being more strict in the US and Canada, compared to Europe and Japan, smart phones were not able to incorporate cameras with high enough mega-pixel rating to read the codes. Continue reading “QR codes offer new advertising method” »

QR Codes – Best Business Practices

QR codes are here to stay, and it is critical to take them into account for any mobile or digital marketing campaign.  With nearly half of the US currently using a smart phone, and trends pointing to the fact that during 2012 mobile phones will overtake computers as the #1 device to access the Internet, it’s clear that our increasingly mobile society is a market that cannot be ignored and QR codes are the fastest way to reach them while they’re on the go. Continue reading “QR Codes – Best Business Practices” »

Barcode Admin Debut

The Barcode Publicity Team debuted our new Barcode Admin product at last weeks’ RISMedia Achieve! 2011 Conference by giving away over one hundred trials. The trial included 1 month of access to the Barcode Admin Control Panel where you can customize, edit and track your QR Barcodes as well as a virtual business card (pictured right). Continue reading “Barcode Admin Debut” »

QR Codes Discontinued in Google Places

Google has made an interesting and somewhat early move by discontinuing QR codes in the Google Places portal. Even after this last year saw a 1600% increase in overall scanning, Google noted that they hadn’t seen the response they had hoped for from the barcodes and that they are looking towards NFC (Near Field Communication) to replace barcodes as the primary interactive marketing interface for mobile devices. Continue reading “QR Codes Discontinued in Google Places” »

QR Barcodes on Non-smartphones?

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The adoption of QR barcodes has caused many companies to adapt new technologies and features to stay ahead of the game, despite the ultimate value of the service to an end user. A recent news release from JagTag, a mobile barcode advertising firm, notes the current size of the smart phone market and their plan to bring QR barcode technology to people whos phones don’t have barcode scanners. They have introduced a new feature to email or text message an image of the QR code and they will reply with the data content. While this feature in theory does allow more phones to access the data, you have to ask yourself, “what is the true value?” Continue reading “QR Barcodes on Non-smartphones?” »

QR Codes and Social Media

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Social media has become one of the most important tools in today’s marketing campaigns. Social media, including websites such as facebook and twitter, allow a large demographic to express their interests, politics, likes and dislikes, to their social networks. Never before have people been able to share information with such a large audience that are actively reading and interacting with the content. Continue reading “QR Codes and Social Media” »

Will NFC replace barcodes?

Deborah Boza-Valledor brings up an interesting question with her article “NFC = No more barcodes” by asserting that either NFC will replace barcodes or that the two are mutually exclusive technology. Our CTO brought up incorporating NFC into our Barcode Realty system a few weeks ago and we’ve been excited to begin our in depth research. NFC or Near Field Communication is a form of Bluetooth technology with a stinted range of 10cm, and is beginning to be adopted in the US with the first wave of mostly android phones beginning to roll out. Much like the current use of QR codes is roughly 4 years behind Japan and 3 behind Europe, NFC hardware will take a significant amount of time to saturate into the US market. It also has the same drawback as Bluetooth marketing tools which is that most users turn off the signal to conserve battery. Continue reading “Will NFC replace barcodes?” »

The Truth About QR Codes

John Lim wrote a very interesting and mostly thorough article on the adoption of QR codes specifically in the real estate market. He’s spot on in his discussion of the adoption overseas and background on the use of the technology, but fails to mention why the adoption has taken longer in the US and more importantly that the mobile content behind the barcode is more important than the barcode technology itself. The United States has been so behind in adopting because we hold a higher standard for radioactive emission from consumer electronics than most countries, so Japan and Europe had phones capable of scanning barcodes roughly 2-3 years before they were on the market in the US. The barcode aside, it’s more important to have tailored mobile content to deliver to your users. The goal of a mobile marketing strategy is to make your company or content easily available to all mobile devices, and simply using a barcode will not accomplish this for you. If a user scans your barcode and is taken to a normal website that is difficult to navigate on a mobile device they are no more likely to connect with you, but if they are directed to your solution you can rest assured your clients can easily access your mobile web app. Barcode Realty provides barcodes branded with your logo, a mobile QR barcode admin system, and advanced tracking so you can see the response to your codes and mobile web app. Continue reading “The Truth About QR Codes” »