Last year Samsung ran a commercial1 that picked on Apple and its customers. In the ad, people are standing in line outside of an Apple store waiting for the next iPhone. To help send home the idea that the iPhone is quintessentially uncool there is a moment where a young man, using a Samsung phone, is holding a place in line for his much older parents. This commercial was really talking about market saturation of smart phones and Samsung was making an argument that there was room for people to switch platforms. The moment with the parents was memorable because it very easily demonstrated the broad appeal of smart phones and how truly universal they had become. The question left unanswered by the commercial was: What are the differences between age groups in terms of smart phone adoption? Continue reading “Smart Phone Adoption Rates by Age” »
Over the next few weeks we are going to look at smartphone adoption rates among various populations. We are starting that discussion by looking generally at the latest data around smartphone adoption and usage patterns as well as recent moves in the market.
Continue reading “Smart Phone Adoption and Usage Patterns” »
In a world of Twitter paced news cycles and always-on internet connections it can seem like improving search engine results should be something that happens within moments if not days. The sad fact is it takes time to improve Search Engine Optimization (SEO) results. Programs and policies will need to be put in place for months before any real tangible results become evident. There is no magic bullet to speed up this process and attempts to hurry this process will often work against the desired intention. Below are a few reasons why it takes time to see results from SEO improvement strategies.
Continue reading “Why it Takes Time to Improve Search Results” »
That’s a good question, and many people confuse the two concepts.
A “normal” barcode (it is not technically one word, but soon enough it will become part of the lexicon) is a generic term for the visual display of information as a series of lines or “bars.” Continue reading “What is the difference between a normal bar code and a QR code?” »