Class Description: An overview and discussion on the importance of developing a mobile presence for associations and the best practices in mobile marketing. We will discuss the importance of going mobile and the changing trends affecting consumer and member behavior. We will analyze the 3 main types of mobile systems for an association: (1) Association information including member look up, general contact information, schedules, etc. (2) Conference and trade show tools for event details including directions, schedule, sponsors, speakers, etc, and (3) Industry Specific Tools and systems for the association members’ businesses.
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