In a competitive industry of over 1.1 million real estate professionals across North America*, brokers and agents are seeking opportunities and resources to help them stand out from the competition. Today, Lone Wolf Real Estate Technologies Inc. (“Lone Wolf”) announces the acquisition of technology and mobile web creation leader Barcode Publicity, providing services under the Barcode Realty brand and its assets, as a step forward in creating education and training opportunities for the real estate industry.
The acquisition by Lone Wolf, the North American leader in residential real estate software, represents investment in education offerings for the real estate industry through Barcode’s robust speaking, training and education services. In addition, Barcode also brings with it a solid mobile application and IDX website solutions, which will be incorporated into Lone Wolf’s Complete Enterprise Solution; a full-service platform supporting a healthy eco-system of technology and tools for brokers and agents.
“The opportunity to further expand our platform to provide education and training services supports the growth and development of real estate professionals, as well as our vision for growth in the industry,” says Lorne C. Wallace, CEO of Lone Wolf. “We’re excited to bring the Barcode Publicity team and its offerings into the Lone Wolf family.”
The acquisition comes with advantages to both Barcode and Lone Wolf clients alike. The core Barcode team has made the move over to Lone Wolf and will maintain operations of the Barcode software.
“Lone Wolf’s reputation and loyal customer base are the reason we began the discussions with their team. Barcode couldn’t be happier about the opportunity for our product line and our clients. Lone Wolf has some of the most tech-forward thinkers in this industry. This is where Barcode belongs,” said Alex Camelio, President of Barcode Publicity.
Barcode and Lone Wolf teams will soon begin working together on an extensive review of the Barcode platforms to determine which features will be developed into the eco-system of technology and service offerings under the Lone Wolf umbrella. This will create the opportunity to take the best of both worlds and meld them into a product that will be used by real estate offices across North America.
About Lone Wolf Real Estate Technologies
Lone Wolf Real Estate Technologies Inc. is the North American leader in real estate solutions and services with nearly 10,000 offices and over 250,000 agents utilizing their fully integrated product lines. Lone Wolf’s experience and unmatched knowledge of the industry has provided a unique opportunity to develop the Complete Enterprise Solution. The Complete Enterprise Solution is a fully integrated product line comprised of back office, front office and web-based software providing a single point of data entry, improved efficiency and additional opportunities to identify revenue for real estate professionals. The Complete Enterprise Solution also integrates with partner solutions to create an eco-system of brokerage operations that enable brokerages and agents to operate more efficiently and increase opportunities for profitability. Lone Wolf has offices in Cambridge, ON, Langley, BC, Mississauga, ON, Las Vegas, NV, Show Low, AZ, Atlanta, GA, and Tallahassee, FL. For more information please visit www.lwolf.com.