The Truth About QR Codes

John Lim wrote a very interesting and mostly thorough article on the adoption of QR codes specifically in the real estate market. He’s spot on in his discussion of the adoption overseas and background on the use of the technology, but fails to mention why the adoption has taken longer in the US and more importantly that the mobile content behind the barcode is more important than the barcode technology itself. The United States has been so behind in adopting because we hold a higher standard for radioactive emission from consumer electronics than most countries, so Japan and Europe had phones capable of scanning barcodes roughly 2-3 years before they were on the market in the US. The barcode aside, it’s more important to have tailored mobile content to deliver to your users. The goal of a mobile marketing strategy is to make your company or content easily available to all mobile devices, and simply using a barcode will not accomplish this for you. If a user scans your barcode and is taken to a normal website that is difficult to navigate on a mobile device they are no more likely to connect with you, but if they are directed to your solution you can rest assured your clients can easily access your mobile web app. Barcode Realty provides barcodes branded with your logo, a mobile QR barcode admin system, and advanced tracking so you can see the response to your codes and mobile web app.

RISMEDIA, February 8, 2011—Unless you have been on a hiatus since the NAR Conference in New Orleans last November, spending all the money you made selling real estate on Facebook, you’ve probably noticed small, square codes popping up in places like print ads, magazines, billboards and trade-show booths. These useful, efficient little marvels are QR codes, also known as Quick Response codes. They are all the rage in the real estate industry right now. Although virtually ubiquitous in Europe and Japan, they’re just starting to gain popularity in the States. QR codes are readable by almost all smartphones and, with a simple scan, can drive a mobile phone user to any type of content—a website, someone’s contact information, or even a simple message.

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Written By: Alex Camelio (14 Posts)

Alex Camelio is the Co-Founder and President at Barcode Publicity. After graduating from Syracuse University he worked as the Director of Operations for a New York City based tech firm. Upon recognizing the impending boom in mobile technology, Alex formed a company with the core goal of implementing mobile marketing strategies focused on specific industries, with real estate as the primary focus. By building a team of industry partners, mobile development experts, and a passionate sales force, Alex created one of the premier mobile technology firms in North America.

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