Barcode Publicity would like to thank Matthew Valleskey for mentioning Barcode Realty in his article on the use of 2D barcodes in the real estate industry. The article is an interesting source of information on the trend towards using barcodes for mobile marketing.
In today’s digital age, there is hardly an industry that is not taking advantage of the new innovative tools and technology available to market their products and services. The real estate industry is no exception and has experienced a rapid increase in social media use among agents promoting their properties for sale. For the past few years, thousands of agents have been leveraging social media tools such as Twitter, Facebook, and YouTube to boost their marketing efforts.
Now, many real estate agents have discovered the value of mobile and are incorporating 2D barcodes into their marketing campaigns. One must look no farther than some recent headlines in real estate to see that 2D barcodes are taking the industry by storm.
The December issue of Realtor Magazine featured the following article on QR codes: “Your ‘Code’ to Mobile Marketing Success.” In November, Arizona Realtor Magazine featured an article on “The 5 Best Ways to Use QR Codes for Real Estate.” And last month Crain’s New York Business wrote about this trend as well:“Residential Brokers Embracing Jazzy Barcodes.”
In addition, 2D barcodes were a hot topic of discussion at the National Association of Realtors convention in November.