Barcode Publicity greatly appreciates the recent mention of Barcode Realty in the Leading RE press release. We currently work with 3 Leading RE partners and know first hand that they are leading the way with exciting mobile marketing strategies.
Chrissy Smith, marketing director of Peabody Smith Realty (NH), measures the success of the codes with BarCoderealty.com, noting, “They have a web product for real estate that allows us to track the codes. It also handles our mobile site, and we can embed our logo in the QR Code, which is very helpful.”
Csejka agrees this method produces results, adding, “QR Codes are a more useful as a way of enhancing print advertising and adding a new dimension. Education of the public is definitely part of the process at this point.”