BARCODE PUBLICITY RELEASES BARCODE REALTY MOBILE WEB APP FOR REAL ESTATE BROKERS AND AGENTS
Smart-Phones Can Now Easily Access Brokers and MLS Listings Using 2D Barcodes and the Barcode Realty Mobile Web App
(December 14, 2010) – Barcode Publicity has partnered with Peabody & Smith Realty to release Barcode Realty, the first product to combine mobile formatted MLS Listings with a 2D barcode marketing platform. Brokers and agents can now add their branded barcodes to any piece of marketing to give their clients immediate access to property details and images, GPS directions to the property or brokerage, and contact information for the agency.
2D Barcodes are a physical link to your mobile website. Prospective clients can scan your code on any piece of marketing to access your site from their iPhone, Android or Blackberry device. Co-Founder Alex Camelio noted, “We started using 2D barcodes in 2009 for some basic, around-the-office items such as business cards and soon realized its potential as a marketing strategy. From there, we built applications to make use of these barcodes and haven’t looked back since.”
By 2013 smart phones will surpass computers as the #1 device to access the Internet. It’s vital that companies present their users with information in a format that’s easy to use on a smart-phone. Barcode Publicity uses state of the art mobile development technology and innovative marketing to provide users with a premium experience when viewing Real Estate Listings from any Android, iPhone or Blackberry device, which account for over 75 percent of all mobile web traffic.
“Since these 2D barcodes are so new, it’s important for us to provide them free of charge for our clients in order to help in building the adoption. Our ability to develop innovative, low cost mobile web apps, linked to these 2D barcodes has been key to our success,” said Co-Founder Stuart Fleishman. To create a free barcode visit www.BarcodePublicity.com.
Peabody & Smith’s Director of Marketing, Chrissy Smith said “For our firm, we were using a mobile site, and 2D barcodes, but we were thrilled to find someone who had the foresight to combine the two technologies. In addition, Barcode Realty allows us to embed our logo on the barcode, so the consumer instantly recognizes that it goes with the sign, which is a feature we really love.” Smith continued by saying that “Barcode Realty, Alex and his crew have gone above and beyond to understand how the real estate community works, and has made the technology tailored to the needs of real estate firms.”
Camelio went on to say that “Barcodes generated with our easy-to-use web tool create a brand and identity for our clients. This allows real estate agencies to manage and track their marketing campaigns and overall ROI. We’re the first to combine MLS Listings and barcodes with an efficient and user-friendly mobile design for both real estate agencies and their web visitors.”
Barcode Publicity’s branded barcodes maximize real estate marketing by allowing prospective buyers to instantly connect with an agency when their interest is piqued. Find out more at www.BarcodePublicity.com or www.BarcodeRealty.com.
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